Yesterday on Twitter, I noticed someone posting about a film they’d seen on Hulu called Lemonade. I follow around 11,000 people on Twitter, so I see a lot of stuff flit by — but for some reason I clicked and ended up watching the whole film.

And now I’m here to tell you that you should make the time to watch Lemonade – it’s interesting, well made and really important. It’s true stories about people who lost their jobs and found their lives.

I had the real pleasure of talking to two of the filmmakers – creator Erik Proulx and director Marc Collucci. The interviews are both excellent and inspirational. But if you haven’t seen Lemonade yet, I’ve included both the trailer and the complete film below. You might want to watch those first, then come back and listen to the interviews.

Erik Proulx is Lemonade‘s creator and he’s also featured in the film. As he says, he was laid off and found his life’s work. He started a blog called Please Feed The Animals for recently unemployed ad people, became active on sites like Facebook and Twitter and then started work on Lemonade.

We discuss some of that history in our interview, plus how building a treehouse can land you a job, the pivotal role Twitter paid in the project and some behind the scenes details of how he put the film together.

Marc Colucci is the director of Lemonade. If you’re interested in filmmaking, you’ll want to check out the interview with Marc; we discuss some technical stuff like the different cameras used on the film and Marc’s philosophy on getting interviews from people in a documentary. We get pretty geeky for a bit but even if you aren’t a film nerd, there’s a lot of great material in here…

Here’s the trailer…

And here’s the entire 37 minute film that you can watch free through Hulu…


  1. I spent years at a big agency, got laid off, started my own company, won awards, suffered a bad economy and took a job. It was a multinational, the job, capturing tacit knowledge from the national labs. The program closed last year and after 15 years, we were all laid off, again. I am excited to be back in my own company, but now, I get to capture knowledge for ALL KINDS of companies, helping them preserve their secret sauce processes. We still do fun stuff like a shoe manufacturers web video, and car stuff, even governement stuff like before, but now, it’s a a wonderful diversity of storytelling in various media. This film reminded me that it can happen over and over again. I believe it gets better everytime. If you don’t know which direction to turn, with a million possibilities around you, read Jim Collins “Good to Great” you’ll find where you belong. Thanks for a great film. Long may you run.

  2. Thanks for the tip re. Lemonade! We can’t watch Hulu in Canada, so I ordered the DVD. looking forward to it!



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