Interview: Filmmaker, Author Jon Reiss

Named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker who has produced and directed three feature films most recently Bomb It about graffiti and the battle over visual public space throughout the world. His experience releasing Bomb It with a hybrid strategy was the inspiration for writing Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, the first step-by-step guide for filmmakers to distribute and market their films.


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Business Is a Bitch: Starbucks PR Fail

I’m one of those people who gives props to Starbucks – but they handled this wrong about five ways. Either fire the employee or fire the customer. Pick one.

As The Consumerist explains…

For some reason, some folks in the food service biz never learn the lesson that they shouldn’t vent their anger at a customer by insulting them on a receipt, to-go pack or in this case, a Starbucks cup.

"I was shocked. I didn’t understand why they would do that," says a ‘Bucks customer who claims a staffer at the coffee colossus scrawled what appears to be the word "bitch" on the cup holding her caramel frappuccino.

You can stand by the employee if you want – sometimes the customer isn’t right. Or stand by the customer and get the employee out of the store as soon as possible.