I had the distinct honor of being one of about 60 people who was part of the hoopla for Seth Godin’s new book Linchpin. The whole rollout was coordinated to happen the morning of the book’s release, which meant organizing dozens and dozens of people, scheduling interviews, getting links correct, and a whole lot more.
The woman who organized the entire thing is Ishita Gupta, whose official title was “head of hoopla” for Seth Godin. After the big day was over, I marveled at the accomplishment and realized that even though Ishita and I had exchanged e-mails a couple of times, I really didn’t know her as well as I should. After our interview, we ended up talking for another half hour or so, and I’m really glad to be able to get to know her better and work with her. You’ll be glad to get to know her, too.