Seth Godin’s Head Of Hoopla : Ishita Gupta

I had the distinct honor of being one of about 60 people who was part of the hoopla for Seth Godin’s new book Linchpin. The whole rollout was coordinated to happen the morning of the book’s release, which meant organizing dozens and dozens of people, scheduling interviews, getting links correct, and a whole lot more.

The woman who organized the entire thing is Ishita Gupta, whose official title was “head of hoopla” for Seth Godin. After the big day was over, I marveled at the accomplishment and realized that even though Ishita and I had exchanged e-mails a couple of times, I really didn’t know her as well as I should. After our interview, we ended up talking for another half hour or so, and I’m really glad to be able to get to know her better and work with her. You’ll be glad to get to know her, too.

In our conversation, Ishita and I talk about the hoopla, about being part of Seth’s Alternative MBA Program, her upcoming online magazine fear.less stories, the late Howard Zinn and the iPad.

1 Comment

  1. Cool interview, Lee

    Ishita is awesome – it’s awesome what she’s doing with fear.less

    I’m an avid book reader as well, still not sure if I’ll buy a Kindle anytime soon – but that’s where the masses go sooner or later. Peeps will read a lot of stuff on their portables in the near future !
    Online mags are still a new-ish concept, and most advertisers don’t know what to do
    with it.
    It’s an inspiring online mag, and I wish her all the best with funding it.


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